Furniture Studio Blog

Jaime May 8th, 2008

“Talk about your fixer upper”
The Wisconsin Rapids area has a major identity crisis.  We don’t know who we are or who we want to be.  I say “we” because Furniture Studio belongs to this area. 

Wisconsin Rapids and the surrounding communities (except the Town of Saratogo, but that is another issue entirely) are trying to wrap their arms around a new brand… Inner Wisconsin. 

Inner Wisconsin, formerly known as Central Wisconsin (because Stevens Point & Wausau, WI are taking over that title) is trying to re-brand itself.  As a community, we’ve been wallowing in our ‘doom & gloom’ depression instead of waking up to the opportunites and qualities that we do have! 

Personally, I think the name ‘Inner Wisconsin’ is nice, but it’s going to be very difficult to educate everyone on what that means.  Think Fox Valley vs. Door County or Wisconsin Dells.  (Technically a lot of the business is done in Lake Delton, but I don’t think Lake Delton cares that nobody knows that).

Wisconsin Rapids is known for many things such as sporting events like the Baseball WIAC tournament and the State Water Ski show at Lake Wazeecha.  Inner Wisconsin isn’t known for anything.  You could argue that they aren’t known for anything… YET.  But … I would respond with “why reinvent the wheel”.  We should be building on what the Wisconsin Rapids area has already accomplished and making it greater. 

Wisconsin Rapids is a great name because it says where we are and some of what we have to offer.  WATER.  I think we should have made this the Wisconsin Rapids area, but it’s probably too late.  So let’s Revitalize Inner Wisconsin!

p.s. Please spend your rebate check locally.  Shop Local & Experience Inner Wisconsin.

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