No Sales…on Diamonds

Jaime December 10th, 2007

While browsing the web I discovered that Paul Gross Jewelers in Wisconsin Rapids chooses to offer everyday competitive prices instead of sales.  Imagine that.  The Kohls and Furniture & Appliancemarts of the world make their money by having a “sale” every weekend. 

Their slogan is “if you don’t know diamonds, know your jeweler”.  I like it.
Will that last in today’s internet driven, price competetive, less than loyal society?

I don’t wear jewelry, but if I did… I think it would be a great experience to shop in a Private Sale “after hours”!

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